7 Best Amazon PPC Software for Agencies & Sellers in 2025

Managing Amazon ads can feel like navigating a maze. With an ever-growing marketplace and evolving advertising tools, sellers and agencies often struggle to optimize campaigns effectively while staying within budget. Finding the right Amazon PPC software can make this process simpler, faster, and far more effective.

This guide is designed to help you make an informed choice, whether you’re a small seller aiming for profitability or an agency managing multiple accounts. We’ll walk you through the essentials of Amazon PPC software, what to look for in a tool, and the best software options for your specific needs. 

By the end, you’ll have a clear understanding of how Atom11 and other platforms can elevate your advertising strategy.

What Is Amazon PPC Software?

An ideal Amazon PPC software helps you do three things: 

1. Analyze and visualize data better: Gone are the days when PPC specialists only optimized bids based on performance. Now, successful PPC specialists analyze multiple retail signals, profit margins and ASIN level data before making PPC decisions. Instead of downloading reports, vlooking up multiple parameters, an ideal Amazon PPC software should be able to help you analyze data the way you want. 
   
   

2. Give timely insights: Instead of analyzing all data for all ASINs on a daily basis or risk losing out opportunities to make money, an ideal amazon ppc software should be able to churn out timely insights to help you take the right actions
   
   

3. Automate and optimize Amazon ad campaigns:  Instead of spending hours adjusting bids, analyzing keywords, and tracking campaign performance manually, these tools streamline the process through automation, data-driven insights, and performance monitoring.

Think of PPC software as your co-pilot, taking care of routine tasks while offering valuable insights to help you make smarter decisions. For agencies, it’s a necessity to manage multiple accounts efficiently. For individual sellers, it’s a competitive edge in a crowded marketplace.

What are the top 5 things you should consider when choosing Amazon PPC software

Choosing the right PPC software can be overwhelming, given the variety of tools available. To make it easier, we have laid down some key aspects to evaluate when selecting software. Not all tools are created equal, and their effectiveness largely depends on your specific needs. For instance, agencies may prioritize multi-account management, while individual sellers might focus on affordability and keyword insights. It’s essential to align your choice with your business goals.

Here’s what you should look for: 

1. Requirements: Are you spending hundreds, thousands or millions on ad spend per month. Do you need a tool focused on automation, analytics, or holistic eCommerce support? Do your products frequently stock out or do you need frequent pricing changes. How does your PPC strategy change with retail signals.
   
   

2. Skill level: Are you a beginner looking for more hands-off tools vs. an intermediate/ advanced user who needs more flexibility and advanced features like AMC and DSP. 
   
   

3. Cost: What kind of budgets do you have for spending on an Advertising software for Amazon ads. 
   
   

4. Convenience vs. control: Are you looking for more flexibility and control or are you looking for convenience of black-box bid changes. 
   
   

5. Self Serve vs. managed support: What kind of budgets are you looking to spend for Amazon PPC software. 

We have described this framework in a detailed blogpost here: how to choose the right Amazon PPC software. No matter which software you choose, investing in the right Amazon PPC tool is a step toward improving efficiency, scaling campaigns, and achieving your advertising goals.

Top Amazon PPC Management Software for Sellers and Agencies

Let’s dive into some of the top-performing Amazon PPC tools available today. Each of these tools is suited for specific needs, so we’ve highlighted their key features, ideal audience, and pricing to help you decide. We have described top 10 legacy and upcoming softwares in this blogpost, check it out: Top 10 Pacvue alternatives in 2024

1. Atom11

Atom11 is an award winning ad automation software for Amazon Ads. It helps you navigate the complexities of Amazon PPC with a fully customizable and flexible automation system, rich analytics and custom reporting. With a full funnel Amazon Marketing Cloud hub, you can access insights at customer level and make better optimization decisions. Atom11 integrates Amazon Ads with retail signals such as inventory levels, pricing, and digital shelf metrics, providing a holistic approach to ad optimization.

Key Features:

• Seamless Amazon ad automation: You can customize your automations with flexible, easy to set up performance and time based (i.e. dayparting) automations. For sellers with frequent launches, you can set up bulk campaigns, and save time on multiple campaign creations one at a time. 
  
  

• Dayparting Automation: This feature allows users to schedule ads during periods of peak engagement, ensuring maximum ROI for campaigns.
  
  

• Retail Signal Integration: Atom11 pulls insights from inventory, pricing, and other retail data to optimize ad spending. For example, if inventory levels are low, Atom11 helps you switch off product ads to bring in spend efficiency and avoid out of stock. 
  
  

• Custom Analytics and Reporting: You can analyze data at Day, month, week level, campaign, ASIN or group of campaign/ ASIN level. You can also analyze product level metrics like TACOS, ad spend, root cause analyze sales fluctuations. With Atom11’s advanced level analytics, you can make bigger, better and faster PPC decisions. 
  
  

• Scalable client management: Atom11 is particularly effective for agencies managing multiple accounts, as it provides a centralized platform for campaign adjustments across accounts and reporting.
  
  

• AMC suite (upcoming): With drag and drop functionalities and detailed ASIN level insights, atom11’s AMC suite will help sellers, brands and agencies evaluate customer level data, create audiences, evaluate audiences and optimize their funnels as per their objectives. 

Ideal For:

Intermediate to advanced sellers/ vendors, full-service and advertising agencies. Specifically PPC specialists who like customized solutions and automations. 

Pricing:

• $199/month for ad spends between $2,000–$10,000/m.

• $499/month for ad spends between $10,000–$100,000.

• Custom pricing for ad spends exceeding $100,000.

2. Xmars

XMars uses artificial intelligence driven Amazon ad automation and analytics. With AI-driven approach, Xmars helps sellers and agencies improve campaign performance over time.

Key Features:

• AI-Powered Bid Optimization: Adjusts bids in real-time using Xmars AI-powered algorithm can help you maximize ad performance, learning from historical data to make informed decisions. Their AI-powered bulk campaign creator can help you create multiple campaigns in a single click
  
  

• AMC hub: With drag and drop functionality, Xmars enables you to find customer level insights, access instructional queries like path to purchase and time to purchase. You can also create audiences for sponsored display and other ad types to better optimize your funnels. 
  
  

• User-Friendly Interface: Simplifies the management of complex advertising campaigns with campaignmaking advanced features accessible to all users.
  
  

• Multi-Marketplace Support: Supports Amazon marketplaces globally, accommodating businesses with an international presence.

Ideal For:

Sellers and agencies looking to incorporate AI into their advertising efforts.

Pricing:

From $99/month.

3. AdBrew

AdBrew simplifies Amazon PPC management with a focus on automation and user-friendly interfaces. Its intuitive design and robust features make it accessible for users without extensive technical expertise.

Key Features:

• Scalable campaign creation: Enables simultaneous creation of multiple campaigns, providing a unified view for better decision-making.This can help you save hours on creating multiple campaigns for the same ASINs. 
  
  

• Advanced Bid Management: Automates bid adjustments based on real-time data, helping to maintain optimal ad positions.
  
  

• Dayparting: Adbrew comes with advanced dayparting features to help you optimize spend efficiency. You can adjust budgets and bids basis your peak and low sales hours and optimize spend efficiency
  
  

• User-Friendly Interface: Designed for ease of use, reducing the learning curve for new users.

Ideal For:

Mid-sized sellers and agencies

Pricing:

Plans start at $499/month or 2% of ad spend (greater)

4. Kapoq

Kapoq offers 6 Amazon modules in one including profitability analysis, PPC, inventory planning, digital shelf etc. in one dashboard. It provides analytics-driven tools suitable for both manual management and automation, emphasizing detailed insights and scalability. Its robust account management capabilities make it a top choice for agencies handling multiple clients.

Key Features:

• Detailed Profit Tracking: Monitors profitability across campaigns, providing granular insights into performance.
  
  

• Smart Automation Features: Automates repetitive tasks, saving time and reducing errors, allowing users to focus on strategy.
  
  

• Scalable Account Management: Supports multi-account setups, ideal for agencies managing diverse portfolios.
  
  

• Customizable Campaign Strategies: Offers tailored optimization based on individual product goals, ensuring maximum efficiency.

Ideal For:

Full service agencies and sellers will get the best use from Kapoq’s 6 in 1 dashboard which covers everything from analytics to automation. 

Pricing 

Plan is at $450 per month + % share of revenue

5. Trellis

Trellis goes beyond just PPC management by offering a suite of eCommerce services tailored to help you grow. It combines the power of PPC with pricing optimization - to help selles/ vendors get most profitable results from PPC. It’s a comprehensive platform designed for brands seeking holistic eCommerce support.

Key Features:

• Custom Strategy Development: Trellis tailors advertising strategies to meet specific business objectives, ensuring that campaigns align with brand goals.
  
  

• Repricing: Sellers who want to automate pricing along with advertising, can utilize Trellis’s repricing functionality and combine it with the power of ads. 
  
  

• Creative Services: Enhances product listings with professionally designed content and imagery, improving visibility and click-through rates.
  
  

• Cross-Channel Integration: Provides support for advertising efforts across multiple platforms, not just Amazon.

Ideal For:

Businesses and agencies seeking comprehensive support beyond Amazon PPC management, including creative and strategic development.

Pricing:

Custom pricing based on the scope of services, with plans starting at $299/month + % share of revenue

6. Adlabs

AdLabs is a hybrid Amazon PPC management platform that combines automation with manual control, making it ideal for sellers and agencies who value oversight while leveraging technology to enhance campaign performance. It stands out for its semi-automatic bid optimization and customizable analytics, providing a flexible and dynamic approach to advertising. Their white-box approach to bid optimization is specifically great for keeping ad spend profitable at ASIN level. 

Key Features:

• Semi-Automatic Bid Optimization: AdLabs uses advanced algorithms to automate bid adjustments while allowing users to retain control over key decisions.
  
  

• Brand Analytics Integration: Merges data from Amazon Seller Central and Amazon Ads, offering deeper insights into how ad spend drives total sales.
  
  

• Customizable Reporting Dashboards: Users can create tailored analytics dashboards and charts to track performance effectively.

Ideal For:

Amazon sellers and agencies looking for a balance between automation and manual control along with analytics

Pricing:

$40/month per team + 1% of ad spend

7. Aihello

AiHello is an AI-powered Amazon PPC automation software designed to optimize advertising campaigns with minimal manual intervention. It is ideal for mid-sized sellers and agencies looking to enhance efficiency, reduce costs, and improve campaign performance through advanced automation.

Key Features:

• Automated Bid Adjustments: Optimizes PPC bids daily for maximum ROI

• Flexible dayparting: AI Hello’s AI driven dayparting helps you set up 

• Keyword Automation: Handles keyword harvesting, negation, and optimization seamlessly.

• Campaign Automation: Creates and manages campaigns at scale with minimal input.

• Dedicated Account Manager: AIhello offers expert guidance on strategy and PPC optimization.

Ideal For:

Sellers and agencies seeking a comprehensive, AI-driven PPC solution to reduce ACoS and improve sales.

Pricing:

Pro Plan: $175/month for up to $5,000 ad spend.

Our Recommendation: Which Amazon PPC Software Should You Choose?

Selecting the right Amazon PPC software comes down to your unique goals, challenges, and business needs. Each platform offers a distinct set of features, and the best choice depends on what you’re looking to achieve.

To wrap up, here’s a quick summary of recommendations based on specific needs:

• As an advanced seller or agency, if your strategy includes retail data and its careful inclusion in your PPC strategy: Retail aware ad softwares like Trellis and atom11 go beyond just ad automation. Full service agencies and sellers appreciate such solutions as they can get more done with 1 software. With its retail signal integration and automation capabilities, Atom11 ensures you spend effectively while scaling campaigns seamlessly. With efficient and scalable alerts, recommendations and automated reporting functionalities, agencies can save up to 200 hours a week and still stay on top of their accounts.
  
  

• If you want to leverage AI for campaign optimization: XMars and AIhello provide AI-based campaign optimization. Both tools provide the convenience of running ad campaigns in a scalable way. But black box approach may not suit everyone, specifically advanced PPC sellers/ agencies who prefer control on their ad campaigns. 

• If you’re a small or medium-sized seller seeking simplicity with robust automation: Adlabs and Atom11 provide formula or rule based bid automation system respectively. Adlabs’s formula based bid automation is specifically good for upcoming sellers with a strong focus on profitability. Atom11’s focus on rule based bid automation combined with recommendations on product advertised is great for sellers and agencies focused on incremental sales.  

• If you need a rule based automation with flexible options: Consider adbrew  and make your PPC automation more seamless.

Get in touch with us to explore how Atom11 can streamline your Amazon ad campaigns and drive better results. Book a demo today!