What is Amazon PPC Optimization Software?

Amazon PPC optimization software helps Amazon brands...

AMAZON PPC SOFTWARE

Retail-Aware Amazon PPC Software

Optimize Amazon ads with real retail signals

atom11 is the only Amazon PPC tool that combines ads + inventory + pricing + competition data to deliver 20–40% better PPC performance for Amazon brands.

Analyze Data, Get Recommendations & do Automations

The Problem With Siloed Amazon PPC Software

Most Amazon brands still run ads, inventory, and pricing in separate tools that never talk to each other. The result? Your campaigns keep spending when you’re low on stock, overbid when competitors drop prices, and miss ranking opportunities when your retail signals are actually strong.

atom11 fixes this by making your Amazon PPC retail-aware, meaning it pulls in inventory, pricing, competition, and organic rank so every bid, budget, and rule is grounded in what’s really happening in your business, not just what’s in the ad console.

The Only Amazon PPC Software That Integrates Retail With Ads

Set your guardrails. atom11 handles everything else.

Without atom11

With

With atom11

Why did my sales suddenly drop this week?

Check multiple reports and guess the cause.

Guess sales drop through manual reports

Ask Neo & get the cause in seconds.

Ask Neo & get the cause in seconds

How do I stop spending on low-stock SKUs?

Manually pause or down-bid when stock drops.

Manually pause low-stock SKUs to optimize spend

Auto-adjust bids & budget based on inventory rules.

Auto-adjusted bids & budget based on inventory rules

How do I make daily PPC quicker and better?

Tweak bids, negatives, and budgets by hand.

Daily PPC is labor-intensive & inaccurate

Set rules once; automations handle the rest.

Set rules once; automations handle the rest

Can I test changes without breaking campaigns?

You can’t undo changes.

Test changes, but with no way to undo

Use version control to test and roll back instantly.

Use version control to test & roll back instantly

How do I understand performance hassle-free?

Juggle tools and spreadsheets.

Juggle tools and spreadsheets

See ads + retail data in one dashboard.

See ads + retail data in one dashboard

Most brands see improvement within 2 weeks

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1000+ Brands Trust us for Amazon PPC Automation

Check out our interactive demo

Amazon PPC Software Supercharged With

Bid Optimization

Root Cause Analyzer

Dayparting

AI Copilot Neo

Version Control

Performance Insights

Keyword Harvesting

Custom Reporting

Search Term Negation

Power BI Integrations

Digital Shelf Tracking

Retail-Aware Bid Optimization

atom11 automatically reacts to real-world retail events:

Low inventory? Reduce bids.
Competitor drops price? Adjust strategy.
Organic rank improves? Avoid overbidding.

Adapt quickly. You'll always have the upper hand.

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Automated Keyword Expansion

Daily harvesting for:

High-converting search terms

New ASIN targets
Auto-negation for wasted spend

Data-backed keyword growth. No spreadsheets needed.

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Hourly Dayparting

Stop wasting ad spend at night. Stretch your budget and bids; scale peak hours

Boost bids when shoppers buy.
Reduce bids when they don’t.
Apply custom rules in bulk

Take budget efficiency to the next level.

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Smart Budget Allocation

atom11 distributes your budget across ASINs & campaigns based on:

Conversion patterns
Ranking opportunities
Profitability
Inventory status

Spend where it matters automatically.

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Ideal Amazon PPC Tool For Every Seller Type

Individual Sellers

Understand why sales change and let smart automations handle day-to-day PPC.

Fast-Growing Brands

Scale ad spend profitably, without increasing ad waste.

Agencies

Manage multiple accounts with automated workflows + powerful analytics.

Large Catalog Brands

Optimize thousands of ASINs effortlessly.

The Best Way To Manage Amazon Ads

Manual

AI-based

Rule-based

Traditional (Manual, AI, or Rule-Based)

Rule-based + Retail-aware

Level of control

Fully manual

Limited transparency

High control

Manual or opaque "black-box" control

High + contextual control

High contextual control

Decision logic

Human judgement

Black-box models

Fixed rules

Human judgment or rigid decision logic

Rules + retail signals

Human-led rules + retail signals

Retail data usage

None

Partial

None

Minimal or no retail data usage

Deep retail awareness

Scalability

Low

High

Medium

Low or imprecise scaling

High and precise

High and precise scalability

Optimization speed

Slow

Fast

Medium

Slow or rigid optimization speed

Fast and adaptive

Fast & adaptive optimization

Cost efficiency

High labor costs

Lower labor costs

Moderate ongoing costs

High labor costs & wasted spend

Maximizes margin, lowers waste

Maximized margins & low waste

Suitability for Amazon

Poor

Generic

Moderate

Poor or generic suitability for Amazon

Built for Amazon

Built specifically for Amazon

TESTIMONIALS

Hear from our customers

Read Our Customer Stories

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Scale Amazon Ads With Retail-Aware Intelligence

Get better performance from your Amazon PPC tool without needing to be a PPC expert.

Book a Demo

Scale Amazon Ads With Retail-Aware Intelligence

Get better performance from your Amazon PPC tool without needing to be a PPC expert.

Book a Demo

Scale Amazon Ads With Retail-Aware Intelligence

Get better performance from your Amazon PPC tool without needing to be a PPC expert.

Book a Demo

FAQs (Frequently Asked Questions)

Do I need any technical skills to use atom11?

How long until I see results with atom11?

Is atom11 suitable for Amazon agencies in the US?

Does atom11 import historical data?

How does atom11 handle product seasonality?

Amazon PPC software that understands Retail!

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