YOUR AMAZON CO-PILOT
Turn Data into Sales with Amazon Marketing Cloud
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Gain visibility into your customer journey from discovery to purchase. Atom11’s AMC suite provides single click set up reports without having to write SQL query. Analyze metrics like:
Path to Purchase: See how customers interact with your brand across touchpoints.
Time to Purchase: Understand the duration from first interaction to conversion.
ASIN-search term: Identify best performing search terms for each ASIN
Frequency Caps: Identify optimal ad exposure levels to avoid oversaturation.
Create audience segments that drive results - across campaign types like sponsored ads and DSP. AMC helps you identify and engage high-value shoppers with data-driven strategies tailored to their behavior.
Behavior-Based Segmentation: Retarget cart abandoners and frequent viewers.
Granular Audience Personalization: Deliver relevant campaigns that resonate.
Better Conversions: Engage shoppers with tailored ads to maximize ROI.
Higher Campaign Efficiency: Focus your resources on audiences most likely to convert.
After covering the foundational content for Amazon sellers, Week 4 of our 1:1 training plan adds an AMC deep dive, connecting queries and turning insights into dayparting and bid/budget actions. You'll be ready to sell on Amazon effortlessly, efficiently, and independently!
Week 1
Check data accuracy across ads and retail sales; set up account preferences; learn how to read data on atom11.
Week 2
Deploy simple automations negation, harvesting, and bid optimization; learn about weekly reporting structure.
Week 3
Get a tour of advanced automations, analytics, and custom reports to set KPIs and reporting cadence.
How does Amazon Marketing Cloud help advertisers?
How is Amazon Marketing Cloud different from Amazon DSP?
TESTIMONIALS
