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Turn Data into Sales with Amazon Marketing Cloud
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Shift from Campaign-focused Insights to Customer-centric Insights
Gain visibility into your customer journey from discovery to purchase. Atom11’s AMC suite provides single click set up reports without having to write SQL query. Analyze metrics like:
Path to Purchase: See how customers interact with your brand across touchpoints.
Time to Purchase: Understand the duration from first interaction to conversion.
ASIN-search term: Identify best performing search terms for each ASIN
Frequency Caps: Identify optimal ad exposure levels to avoid oversaturation.
Use Data to create High Performing Audiences across Funnels
Create audience segments that drive results - across campaign types like sponsored ads and DSP. AMC helps you identify and engage high-value shoppers with data-driven strategies tailored to their behavior.
Behavior-Based Segmentation: Retarget cart abandoners and frequent viewers.
Granular Audience Personalization: Deliver relevant campaigns that resonate.
Better Conversions: Engage shoppers with tailored ads to maximize ROI.
Higher Campaign Efficiency: Focus your resources on audiences most likely to convert.
Optimize Sponsored Ads with Bid Boosters
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